Salesforce for Retail Distribution in Africa.
MarketForce is enabling FMCG companies to manage their field sales activities and grow their distribution channels in Africa. Today, 90% of retail transactions occur through informal channels, with millions of corner shops and field sales agents acting as the first point of contact between retailers and brands. With MarketForce's mobile app, sales agents record sales activities as they happen, including orders, visits, deliveries, payments, and feedback. The data is then visible in real-time to manufacturers, distributors, and financial service providers, enabling them to monitor and optimize their sales and distribution channels across agents, shops, and regions. MarketForce is already enabling trade across 50,000+ retailers, and $250 million in transactions have been processed through the platform to date. We recently raised $500,000 in seed funding from ViKtoria Ventures, EchoVC Partners, P1 Ventures, Ventures Platform and a group of strong angel investors.