MarketForce

The operating system for informal merchants in Africa.

MarketForce empowers consumer brands to manage their field sales activities and grow their distribution channels in Africa, and other emerging markets. We enable informal merchants to source, order and pay for inventory at any time via interactive SMS and mobile app, and get it delivered within hours. We also empower them to collect digital payments and make extra money by reselling digital financial services such as airtime, electricity tokens and bill payments. MarketForce is already enabling trade across 20,000+ retailers, and $500 million in transactions have been processed through the platform to date. We have raised $2,500,000 in seed funding from a group of strong institutional and angel investors, including Future Africa, Launch Africa, Greenhouse Capital, V8 Capital, Reflect Ventures, Rebel Fund, Remapped Ventures, EchoVC Partners, P1 Ventures and Ventures Platform.