
We’re building AI agents, inside a spreadsheet, that help sales teams find companies that already want to buy.
The reality is most sales teams don’t struggle with effort - they struggle with timing.
Reps spend huge amounts of time working static lists and broad targeting, chasing leads that were never going to convert. That creates noise, low reply rates, and wasted cycles.
Top companies like Ramp solve this with dedicated growth engineers building internal data workflows.
We’re making that same capability accessible to everyone else.
At its core, the challenge is simple: **finding customers who already have the problem you solve.**
Orange Slice turns the spreadsheet into a system for discovering buying signals - agents research company sites, news, social signals, and niche sources like court records or building permits, then structure that information directly into columns teams can act on.
Not “might be a fit.”
But “likely in-market.”
So instead of guessing who to target, teams build and refine living lists of high-intent accounts inside a sheet.
Still early. Still learning.
But we’re excited to keep building.
Kishan and I met sophomore year on a Bollywood dance team at Michigan — and I couldn’t ask for a better co-founder.
https://youtu.be/le727v1A5l8