Persana AI
Intelligent sales copilot powered by fine tuned models
Persana AI is an intelligent sales copilot powered by our own custom fine tuned models. We ingest all of a company’s internal CRM data, combine it with public web sources on each of their prospects, and give them insights on who to prioritize based on crucial intent signals so that they capture ripe opportunities . For instance, when a lead visits the company website or gets funding, Persana AI can notify the sales team and generate an email to send out right away.
Active Founders
Sriya Maram
Cofounder and CEO at Persana AI. I've previously been a PM at Linkedin working on customer data and have built a successful generative AI tool in the past. I'm now focused on helping businesses leverage the incredible power of AI and making it more accessible.
Rush Shahani
Co-Founder of Persana AI. I've been an AI Engineer focused on NLP for the last 5 years. Prev experience: LinkedIn, ElementAI (acquired), Shopify
Company Launches
TL;DR: Sales teams spend hours researching prospects and writing emails. Persana AI boosts sales productivity by building a fine-tuned model for your sales team which combines CRM data with real-time web signals and uses this to easily write hyperpersonalized outbound.
👋 Hey YC we're Sriya and Rush and we're building Persana AI!
❌ The Problem
In this macro-environment, it is now more important than ever for sales teams to concentrate their efforts on the most promising prospects and close more deals efficiently. However data is distributed across hundreds of different touch-points like CRMs and Outreach, causing teams to lose out on ripe opportunities. On top of this, writing hundreds of personalized emails across different lead stages is a cumbersome task that takes time away from actually selling to qualified leads.
✨ Our Solution
Persana AI is an AI copilot for sales teams to easily identify promising leads by combining CRM data with real-time signals. The AI can then quickly generates personalized outbound in your company's voice so sales teams can make the most of ripe opportunities. For instance, when a lead visits the company website or gets funding, Persana AI can notify the sales team and generate an email to send out right away.
⚙️ How it works
Persana AI's proprietary engine brings together historical email campaign data, CRM and internal data, and publicly available data points to build a fine-tuned model for the team. Additionally, leveraging Persana's proprietary engine, we are able to identify the leads with the highest likelihood of conversion, allowing sales teams to focus their efforts on these leads and achieve a higher ROI in less time.
🎯 Our Products
👉 Personalized email combining different sources of insights
👉 Chrome Extension to get insights and generate anywhere!
👉 Quickly get answers and notified about high intent leads.
🤝 Meet The Team
Sriya and Rush met while working at Linkedin where they worked on customer data platform and search teams respectively. Rush has been working in the NLP/gen-AI space for over 4 years and Sriya has been working in the CDP/AI space to help businesses make the most of their data. They’ve launched a successful AI product before and one of the key insights they uncovered was generic AI models don’t perform well for business use-cases - leading them to build Persana AI.
🙏 Asks
If you’re a sales team that would like to try us out - please book a time with me here!
If you have any intros to sales leaders - I’d love to chat. My email is sriyamaram@gmail.com
YC Sign Photo
