Preki creates easy to use e-commerce solutions for local businesses in LatAm, you can think of us as Shopify for LatAm. Setting up an online business in LatAm is expensive, hard to learn and time consuming. With us, all businesses have to do is follow an onboarding process and add products - no code or design involved. This process takes less than 30 seconds and users can start selling immediately.
Entrepreneur at heart. My fist business was selling water back in 2nd grade. I worked at various startups in the US and later moved back to my hometown Bogotá, Colombia where I started a set of retail chains and worked for one of the first e-scooter startups to launch in Colombia. My goal in life is to bring innovation to LatAm and start ventures that provide value to my region. Multiple hat CEO - I do Product, UX, logistics, CX and anything that comes my way. Also taught myself how to code.
Numbers are my passion. I'm obsessive with details and I like to think nothing escapes me. I worked at J.P. Morgan vetting companies, reviewing financial statements and participated in structuring of bond deals. Always knew my purpose in life was to create my own business so I quit everything and jumped into the startup world. Worked as the VP of finance at one of the first e-scooter startups to launch in Colombia and led the entire due diligence for an acquisition offer.
I´ve been an extroverted soul my entire life. I love talking to people, understanding their psyche and generally understanding why people do the things they do. That´s why a do sales. Founded my first EdTech startup at age 19, managed my way to work at the Colombian Consulate at NYC, worked as VP of Biz Dev at one of the first e-scooter Startups to launch in Colombia and now my life is Preki.
Always learning how to solve problems in different ways. I'm in my element when I create new things through technology. In love with tinkering with new ideas in order to have a product everyone loves. Used to built tech for university research projects, software factory and B2B EdTech startup.