Preki creates easy to use e-commerce solutions for local businesses in LatAm, you can think of us as Shopify for LatAm. Setting up an online business in LatAm is expensive, hard to learn and time consuming. With us, all businesses have to do is follow an onboarding process and add products - no code or design involved. This process takes less than 30 seconds and users can start selling immediately.
Co-Founder and CEO at Clientti (clientti.com) & Preki (preki.com). Entrepreneur at heart. Studied at Boston U and lived in LA for a year working at Poppin (venture backed). Moved back to Colombia, started a retail chain and joined an e-scooter startup. Started Preki (Shopify for LatAm), grew to over 115k stores and raised close to a million dollars. Seeing non-tech businesses' need for data-driven communication tools, founded Clientti, an automated messaging platform. Self-taught coder.
I´ve been an extroverted soul my entire life. I love talking to people, understanding their psyche and generally understanding why people do the things they do. That´s why a do sales. Founded my first EdTech startup at age 19, managed my way to work at the Colombian Consulate at NYC, worked as VP of Biz Dev at one of the first e-scooter Startups to launch in Colombia and now my life is Preki.
Numbers are my passion. I'm obsessive with details and I like to think nothing escapes me. I worked at J.P. Morgan vetting companies, reviewing financial statements and participated in structuring of bond deals. Always knew my purpose in life was to create my own business so I quit everything and jumped into the startup world. Worked as the VP of finance at one of the first e-scooter startups to launch in Colombia and led the entire due diligence for an acquisition offer.
Always learning how to solve problems in different ways. I'm in my element when I create new things through technology. In love with tinkering with new ideas in order to have a product everyone loves. I love building products ground up 🚀.