HomeCompaniesRiveter

Turn the web into structured data

Riveter fully automates web data extraction, end to end. With a single API, agents can search, scrape, and structure data from the web. Customers like Snapchat and OpenAI use us to enrich datasets using Riveter's AI search agents that combine data from the web with third party or internal data. Their AI agents, custom scrapers, and integrations pack the power of browser use and automation for search, at a cost that allows for scale. You can even create a custom data API for repeated searches live in your app or internal databases. Perplexity and ChatGPT are great for single questions, but they can’t handle large amounts of data at once. And they’re working with a single agent and context window instead of one in every cell. And Riveter’s web browsing can go further—even reading PDFs and images that may contain answers. Most teams still spend hours (or hire UpWorkers/contractors) to manually copy product specs, check competitor pricing, pull custom KYB/KYC data to assess customer risk, or scrape filings. Or they spend months building web scrapers, and when that still doesn't work, they come to Riveter. Our founding team (Cody Watters - CTO, Abby Grills, CEO) brings deep product and engineering expertise from to YC-backed companies Gusto, Retool, and Middesk.
Active Founders
Abigail Grills
Abigail Grills
CEO & Co-founder
CEO at Riveter AI | Previously: Middesk, Gusto I have 10 years of product experience, including joining Gusto as an early PM and growing to lead Mid-Market Payroll. I've lead a number of 0 to 1 products including Gusto Time Tracking, State Payroll Tax Registration, and most recently, Address Risk at Middesk. I began my career at early stage consumer electronics startups, where I learned to wear many hats and fill gaps to make sure the job gets done.
Company Launches
Riveter - Turn any prompt into a fully enriched dataset
See original launch post

Hey everyone! 👋

We're Abby and Cody, co-founders of Riveter (F24). We both did 5+ years at Gusto, followed by Middesk and Retool, and watched the same painful problem play out across eng, data, ops, and growth teams: the information you need exists online, but getting it into a structured, usable dataset is brutally hard.

TL;DR: Write a prompt. Riveter builds the list and enriches it -- scraped live from the web. No stale databases, no stitching tools together.

Teams at OpenAI, Snap, and Fermat are already using Riveter to build datasets they couldn't justify building manually.

Ask: We'd love to show you what Riveter can do for your use case. Book 20 minutes with us and we'll give you 1,000 free credits to explore the platform.

https://youtu.be/KH0IELrOtLs


❌ The Problem

Almost any list you could ever need can be derived from the web. Every law firm in California. Every vet practice by state. Every competitor's pricing page. The information is out there.

The problem is getting it out.

Current options all hit the same wall:

  • Data vendors sell you records from a static index -- outdated the moment you buy them, and missing anything outside their database
  • Clay and Parallel pull from the same stale indexes. When we asked both to return all YC Winter 2026 companies, Parallel returned an incomplete dataset at a way higher cost. Clay returned "Y Combinator" as a company, along with results from other batches.
  • ChatGPT and Claude can reason about the web but can't handle the scale -- you can't ask an LLM to return thousands of enriched records reliably

The result: teams buy incomplete data, spend weeks building it manually, or go without.


✅ Our Solution

Riveter agents navigate the web the way a researcher would -- running searches, visiting pages, reading results -- and return a fully structured, enriched dataset.

Write one prompt. Get thousands of rows.

uploaded image


Describe what you want: "Return every dental practice in San Francisco, the dentists at each practice, and their contact details"

  1. Riveter agents search the web, visit pages, and compile the list -- live, not from a cached index
  2. Custom enrichments get layered on: lead scores, pricing data, contact info, whatever your workflow needs
  3. The result lands as a structured dataset, ready to use or pipe into your existing tools

No code required. Use it in-app, via API, or through our MCP server.


🔍 Use Cases

Sales and lead generation: Find hyper-specific lists no vendor has pre-built. Every locksmith in the US. Every independent law firm in California. Every vet practice by state. Add enrichments in Riveter to qualify, score, and route them into your outreach.

Product data: School logos, all attorneys at every AmLaw 100 firm, every menu item at every restaurant chain in a market. If it's on the web, Riveter can build it.

Market intelligence: Track competitors and their pricing on a daily or weekly cadence. Especially common for e-commerce teams who need to move fast when something shifts.


🙏 Our Ask

  • Book 20 minutes with us - tell us what you're building and we'll set up your first dataset together, plus 1,000 free credits on us
  • Try it yourself at riveterhq.com - free to get started in-app, via API, or MCP.
  • Know a team paying too much for stale data or drowning in manual research? Send this their way.

👋 The Team

Abby Grills (CEO) - Previously at Gusto and Middesk across product and data workflows. Riveter is the tool she kept wishing existed.

Cody Watters (CTO) - Previously at Gusto and Retool. Watched too much engineering time disappear into one-off data pipelines that should have been solved at the platform level.

We built Riveter because we kept hitting the same wall: the data we needed was obviously on the web, and there was no good way to get it out at scale.

Previous Launches
Riveter automates web research for every row in your spreadsheet with just a prompt.
Clean, label, and enrich thousands of rows of data in minutes with ChatGPT-like prompts
Skip McKinsey - get expert analysis without the consultants.
Riveter
Founded:2024
Batch:Fall 2024
Team Size:2
Status:
Active
Location:San Francisco
Primary Partner:Diana Hu