The Universal API for e-commerce
Rutter is building a universal API for e-commerce platforms. Similar to the financial market before Plaid, the e-commerce market is split across hundreds of platforms, such as Shopify, Squarespace, Amazon, and others. Each of these platforms has its own app store or its equivalent, and the enterprising e-commerce developer must spend thousands of hours building integrations in order to access the entire e-commerce market. Rutter is an integration layer letting any e-commerce tool build one integration to access any storefront or marketplace. We do this by providing an abstract schema representing products, orders, and customers. With its support for 12 platforms and growing, Rutter cuts integration time down from 4 years to 2 weeks, helping e-commerce developers get to market faster and build world-class companies.