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Semiotic

Studio-Grade Design at Scale

Semiotic builds AI design agents. We’re starting with agents that build landing pages for fast‑growing startups. Existing AI website builders didn't make creating websites easier—they made creating ugly websites easier. So, companies choose between blue-purple gradient slop or agencies with 3-month waitlists and $100k minimums. You don't have to choose anymore. Start a project: semiotic.com
Active Founders
Michael Roberson
Michael Roberson
Founder
CEO @ Semiotic. Dropped out of Columbia (Computer Science + Cognitive Science). Previously founded a $30k/mo design studio. Former UX intern @ Amazon & brand design intern @ Landor. IG:@michaelhroberson
Bryan Grisales
Bryan Grisales
Founder
CTO @ Semiotic. CS + Math at Columbia and AI research at Columbia's Computational Design Lab.
Brandon Yao
Brandon Yao
Founder
COO @ Semiotic. Studied Computer Science and Economics at Columbia before dropping out. Previously did research with the Chief Economist of OpenAI and worked at a handful of YC-backed startups.
Company Launches
Semiotic: AI Design Firm
See original launch post

TL;DR: We’ll design your company’s landing page better and faster than any design agency in your LinkedIn inbox right now.

We’re building an AI design firm to out-think, out-design, and out-produce human design teams. In just 4 weeks since launch, we’ve generated $78,000 in revenue.

https://youtu.be/edCfH_UGLC0

Most design teams are inefficient at nearly every step of the process—onboarding, research, execution, handoff—all still done manually because it’s “the right way,” (i.e.) the old way.

I (Michael) know this because I ran a (human) design studio for four years, from late high school through my sophomore year in college, and interned at one of the world’s largest design agencies.

My cofounders and I previously spent six months building design tools and talking to over 300 designers—from freelancers to global firms—only to find out that most of these inefficiencies are so deeply entrenched that selling software wasn’t an option.

The only solution is to rebuild the design firm itself.

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ASK:

If you’re looking for a new landing page, scroll through our portfolio. If a friend of yours needs a website, send them our way!

Semiotic
Founded:2025
Batch:Fall 2025
Team Size:3
Status:
Active
Location:San Francisco
Primary Partner:David Lieb