The Essential is e-commerce 2.0. What we do We make and sell the single best version of all your essentials, at the best price possible. How we do it We're not an "everything store."We sell only the essentials, we're members-only and we only sell our own brand. We cut out the middlemen, the brands, the physical stores and the markups — to make products cost a lot less, all while paying the producer more. Why we do it To add meaning to people’s lives through products they use and love, made by people who know and care, with stories that matter, and means that are honest.