The Essential

E-commerce 2.0

Marketing Coordinator

$70K - $100K / 0.10% - 0.25%
Berkeley, CA / Remote
Job Type
1+ years
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Chai Mishra
Chai Mishra

About the role

Marketing Coordinator at The Essential

The Essential is looking for a Marketing Coordinator to support the strategy and execution of our marketing initiative.

This candidate will report into the Founder and work hand-in-hand with other members of the marketing and product teams. This role will be expected to contribute to strategy, design, and execution for a variety of channels, including: social media, digital marketing, website content, consumer journey, email marketing, app, SMS marketing, influencer marketing, and more. This role is perfect for a generalist looking for more experience in a variety of marketing areas. This is a new role that will be tailored for the hire.

The ideal candidate is creative, performance obsessed, and both empathetic and agile to support a scaling team and organization. The ability to problem solve and identify creative solutions, in collaboration with a team, is critical.

We're looking for someone who

  • Is passionate about making a meaningful difference in e-commerce, and the world at large.
  • Believes that supply chains should, and could, be more ethical and sustainable.
  • Is passionate about craftsmanship, high quality products, and food!
  • Has hands-on experience in marketing, and is curious to learn more.

We’d love someone who is

  • An excellent writer with the ability to write in different brand voices.
  • A creative problem solver. Looking for someone who is not just repeating what’s been done, but interested in helping to build what is next.
  • An independent and strategic thinker. Someone who can execute strategic deliverables with quality and speed.
  • Interested in performance marketing. Looking for someone who is equally excited about analyzing performance data, as they are about creative storytelling.
  • Experienced in digital marketing, and knows how to track initiatives to outcomes.


  • Execute on email marketing campaigns, including (but not exclusive to) weekly product launches and nurture programs.
  • Collaborate with digital ad buyers to coordinate budget, assets, approvals, and reports.
  • Collaborate with the product team to write website and product copy.
  • Contribute to social media strategy and general content strategy.
  • Manage mobile app updates and content for app homepage.
  • Execute SMS and app notification messages.
  • Collaborate with PR agency, influencer marketer, and other agencies/contractors to complete marketing projects
  • In collaboration with team, plan and execute physical activations (pop ups) pending strategy
  • Manage OOH advertising - including billboards, physical placements, etc.
  • Manage brand partnerships in marketing - both digital and physical


  • 1-3 years of experience in marketing, ideally for an e-commerce company or start up.
  • Passion for digital and social platforms.* This person should be a tactician, on top of the latest formats, testing them, etc.
  • Ability to work collaboratively and cross-functionally* with many teams, and collaborate with professionals from diverse backgrounds.

About The Essential

The Essential is e-commerce 2.0.

What we do We make and sell the single best version of all your essentials, at the best price possible.

How we do it We're not an "everything store."We sell only the essentials, we're members-only and we only sell our own brand. We cut out the middlemen, the brands, the physical stores and the markups — to make products cost a lot less, all while paying the producer more.

Why we do it To add meaning to people’s lives through products they use and love, made by people who know and care, with stories that matter, and means that are honest.

The Essential
Team Size:11
Location:San Francisco
Chai Mishra
Chai Mishra