Trendpop
Discover trends as they happen
Trendpop is the leading analytics and insights platform for short-form video marketing. We’re on a mission to help anyone go viral on social video platforms. We’re a deeply technical team that has taken a data-first approach to this problem: our core engine has collected over a billion social video posts that are analyzed with state-of-the-art algorithms to understand the recommendation algorithms that power virality. Trendpop was co-founded by Yoav Zimmerman (CEO) and Jonathan (Yoni) Ben-tzur (CTO) in August 2020, raising money from YCombinator (W21) to build Trendpop and growing to profitability in 12 short months. In January 2022, Trendpop was acquired by Collab, a veteran company in the digital creator space and an official TikTok creative and marketing partner. Today, Trendpop powers the TikTok marketing programs of top major record labels in North America and is quickly expanding to new markets in the film, television, beauty, and DTC eCommerce industry. Trendpop is currently used by leading marketing and A&R professionals in the music industry (both indie and major) to help their artists go viral on TikTok and hundreds of brands and creators who consistently win on social video.
Active Founders
Jonathan Ben-tzur
With 13+ years of experience under my belt and combining a strong technical foundation with entrepreneurial spirit, I've successfully navigated the tech landscape from software engineering to founding and scaling my own company. My experience spans across top tech companies where I've driven significant advancements in data engineering, product management, and team development. My passion lies in creating environments where innovation and collaboration thrive.
Yoav Zimmerman
Yoav Zimmerman is the co-founder / CEO of Trendpop, an analytics startup disrupting the social video marketing landscape by building artificial intelligence-powered tools to help anybody go viral. Social media professionals at companies like Atlantic Records, AWAL, United Talent Agency, and Pearpop use Trendpop to drive growth on platforms like TikTok, Youtube Shorts, and Instagram Reels. Trendpop grew to profitability in 12 months, and was acquired by Collab in January 2022.
