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Trendpop

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Trendpop is the leading analytics and insights platform for short-form video marketing. We’re on a mission to help anyone go viral on social video platforms. We’re a deeply technical team that has taken a data-first approach to this problem: our core engine has collected over a billion social video posts that are analyzed with state-of-the-art algorithms to understand the recommendation algorithms that power virality. Trendpop was co-founded by Yoav Zimmerman (CEO) and Jonathan (Yoni) Ben-tzur (CTO) in August 2020, raising money from YCombinator (W21) to build Trendpop and growing to profitability in 12 short months. In January 2022, Trendpop was acquired by Collab, a veteran company in the digital creator space and an official TikTok creative and marketing partner. Today, Trendpop powers the TikTok marketing programs of top major record labels in North America and is quickly expanding to new markets in the film, television, beauty, and DTC eCommerce industry. Trendpop is currently used by leading marketing and A&R professionals in the music industry (both indie and major) to help their artists go viral on TikTok and hundreds of brands and creators who consistently win on social video.

Trendpop
Founded:2020
Team Size:10
Location:San Francisco

Active Founders

Yoav Zimmerman

Yoav Zimmerman is the co-founder / CEO of Trendpop, an analytics startup disrupting the social video marketing landscape by building artificial intelligence-powered tools to help anybody go viral. Social media professionals at companies like Atlantic Records, AWAL, United Talent Agency, and Pearpop use Trendpop to drive growth on platforms like TikTok, Youtube Shorts, and Instagram Reels. Trendpop grew to profitability in 12 months, and was acquired by Collab in January 2022.

Yoav Zimmerman
Yoav Zimmerman
Trendpop

Jonathan Ben-tzur

Jonathan Ben-tzur
Jonathan Ben-tzur
Trendpop