Growth Marketer

Tuli is a YC funded Health Tech startup based in London, with the vision of making healthcare more convenient and accessible, and transforming community pharmacies into local health hubs. Tuli is at a very exciting stage of development, and currently looking for the first key hire for the Growth Team.

Position Overview: We are looking for a Growth Marketer who will play a pivotal role in driving our growth marketing efforts and promoting our health tech solutions to end-users, pharmacies and healthcare professionals. As a key member of our team, you will be responsible for developing and executing strategic marketing initiatives to drive the growth of our startup.

Key Responsibilities: • Growth Marketing Strategy Development: Develop and implement data-driven growth marketing strategies that align with the company's goals and objectives. Collaborate with the leadership team to define target markets, positioning, team KPIs and messaging. • Marketing Experimentation: Run high-impact marketing experiments across the entire customer lifecycle. • Demand Generation: Implement lead generation strategies to acquire new customers and clients. • Conversion Rate Optimisation: Explore improvements across the full customer funnel, and work closely with the product team to improve product features and design. • Analytics and Reporting: Monitor and analyse the performance of marketing campaigns and initiatives. Provide regular reports and recommendations to the leadership team for continuous improvement. • Digital Marketing: Create and oversee digital marketing campaigns, including SEO/SEM, social media marketing, email marketing, content marketing, and online advertising. • Offline Marketing: Manage and implement agile offline marketing campaigns including POS advertisement direct mail campaigns, events and trade shows. • Content Creation: Generate PQLs through highly valuable content, including blog posts, articles, whitepapers, and case studies, to educate and engage our target audience. Ensure content is relevant and aligns with industry trends. • Brand Management: Maintain and enhance the company's brand identity. Develop and enforce brand guidelines across all marketing materials and communications. • Market Research: Stay up-to-date with industry trends, competitors, and customer needs. Use market insights to adapt and refine marketing strategies. • Budget Management: Manage the marketing budget efficiently, ensuring optimal allocation of resources to achieve marketing goals. • Collaboration: Work closely with cross-functional teams, including sales, product development, tech and customer support, to align marketing efforts with company objectives. • CRO: Work independently and with suppliers to actively improve website and landing page conversion rates.

Qualifications: • Proven experience in growth marketing roles, with at least 3 years’ experience in a tech startup or a SME. • Strong understanding of the healthcare industry and health tech solutions. • Have a startup and growth mentality • Proficiency in digital marketing tools and platforms. • Fluency in English and excellent communication acumen. • Excellent presentation, and interpersonal skills. • Analytical mindset with the ability to use data to drive decision-making. • Creative thinker with a strong eye for design and branding. • Ability to work independently and as part of a team in a fast-paced startup environment. • Results-driven with a track record of achieving and exceeding marketing goals. • Confident with common analytics tools such as Google Analytics, Mixpanel.

Benefits: • Competitive salary • Flexible work environment. • Professional development and training opportunities. • A chance to make a significant impact in the healthcare industry through innovative technology.

If you are a forward-thinking growth marketing professional with experience in fast paced startups and is passionate about making a difference in healthcare, we would love to hear from you.

How to Apply: Interested candidates should submit their resume, a cover letter outlining their relevant experience, and any relevant marketing portfolio or examples of previous work.

Tuli is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.