40% of Americans are unable to come up with $400 in an emergency, yet the average household spends $640/year on the lottery, despite the lottery being the worst economic value proposition there is. Why does this dichotomy exist? Because playing the lottery is instantly gratifying and saving isn't.

We are making saving money instantly gratifying so that people can get the long term benefit. Our first product is Yotta Savings, a savings account that gives savers the chance to win exciting prizes on a weekly basis through a gamified sweepstakes.