😄 About Us → Our Customers Were Pissed Off, So We Did Something About It
In our past life, Marshall and I led sales and marketing teams. More recently, we asked ourselves:
Why does conversion in B2B websites suck (from Visitor to a Demo Booked)?
Why do we keep hearing complains that customer just “want a F*&!ng demo!”?
We explored solutions to fix this and Caddie hit us in the face.
🤬 Problem → Too Much Friction to Request a Demo
Friction is Killing Leads → 83% of interested buyers never make it to a demo because there are too many steps to get a demo.
Speed Matters → 74% of buyers purchase from the first company they see a demo from.
Have SDRs do Qualification Calls? → Adding an SDR qualification step leads to 30% drop-off in pipeline. In addition, they are expensive and hard to hire.
🚀 Solution → Make It Easy to Schedule & Qualify
Build a personalized demoscheduling experience.
Qualify inbound leads by asking simple questions.
Using logic and point scoring, route to the right Account Exec.
Finally, allow qualified prospects to schedule a demo on the spot.
Using Calendly? → We allow you to qualify prospects before bad leads jam your calendar. In addition, we shorten your contact form by getting key insights from a database of 200M+ records so you don’t need to ask for “First Name”, “Company”, “# of employees”. The result is 50%+ more qualified leads than with Calendly.
💰 The Impact → 2X More Demos, Faster Deal Speed, No Need for SDRs to Qualify Manually.
Book 2X more demos by removing friction.
Improve speed from lead to opportunity by 50% by cutting steps.
Have SDRs qualifying leads? → Cut $100,000s in costs.