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🏒 HockeyStack — Revenue intelligence & attribution for B2B

How Whatfix, Cognism, and 35+ others analyze marketing and sales performance & generate more pipeline

TL; DR,

  1. Customers connect all data sources (CRM, ads, web, and product analytics…) to HockeyStack to create a source of truth for customer engagements. No engineering work required.
  2. HockeyStack shows which channels, campaigns, content, segments, etc. drive the most revenue and active customers.
  3. HockeyStack creates lists of high-intent accounts that customers can use to launch the most efficient sales & marketing campaigns.

We’re Arda, Buğra, and Emir. We came from Turkey & dropped out of our first semester of college in the US to build HockeyStack, because we realized that every single B2B enterprise has the same exact #1 problem.

Problem

Revenue-facing teams in B2B companies run all their operations on customer data, whether it is managing an advertising budget, launching integrated campaigns, closing deals, or retaining customers. But there is no central system of record for customer data that they can use to run their operations, so instead, they rely on tens of different data tools and spreadsheets.

The CRM was built for this purpose, but over 20 years it got outdated, and companies found themselves either having to find hacks to format their data to fit the CRM, or build a data warehouse from scratch.

Solution

HockeyStack collects all data about customer interactions through a web analytics script, a set of integrations to revenue-related business systems (CRM, ads, marketing automation, email, etc.), and data partners.

Any non-technical person in a B2B company can use HockeyStack’s reporting interface to answer complex questions like:

  • What marketing channel had the best unit economics this quarter?
  • Which segment of companies do we have the highest account penetration in?
  • What makes a customer buy our software faster?
  • Who are the highest intent companies who have not yet booked a demo with us?

They click into the numbers, and can see a list of accounts behind the report, all of which have their entire history of engagement with the company displayed alongside important firmographics.

This information can be used to create and export lists of high-intent accounts based on different segmentations out to various marketing and sales platforms to start or accelerate the sales conversation.

🙏 Ask

We’d love to be introduced to marketing and sales leaders at B2B enterprises or scale-ups!

🤲 Give

We’d be happy to help any B2B founder with advice in generating inbound pipeline.

You can reach me at bugra@hockeystack.com or LinkedIn.