The next trillion users on the internet won't be people, they'll be AI agents. And now is the time to "Make Something Agents Want".
Agents are already browsing the web, doing research, making purchases, and managing legacy CRMs – but they're doing it on top of software that was designed for humans clicking buttons in a browser, which is slow, inconsistent, and brittle.
Agents need a completely different foundation. Instead of visual interfaces like forms, buttons, and dashboards, they need machine-readable interfaces like APIs, MCPs, and CLIs. Agents also need thorough documentation, to enable them to discover, sign up for, and instantly start using new tools programmatically, without needing a human in the loop.
That means every major category of software that people use today needs to be rebuilt for agents. And the new agent-first software won't come from incumbents bolting on agent support, it'll come from startups that build explicitly for agents as first-class citizens.
While everyone else is building agents, the biggest opportunity might be building the software those agents depend on. So if you're Making Something Agents Want, we'd love to hear from you.