Accord

We’re building Accord with the goal of making B2B Sales suck a lot less for buyers & sellers. Yep, SALES... sometimes a dirty word in the startup community, but read on—it’s not what you think!

Why Collaboration Sell$

We founded Accord to solve 2 surprising challenges while scaling sales teams:

1. Buyers don’t want to talk to you. Today in the B2B world, 95% of the buying process is NOT spent with a seller… leaving you only 5% of their entire process to engage with. How are you supposed to close deals, especially with complex solutions, in this new world?

This is compounded by the major lack of focus on partnering with customers to solve their problems. Sellers aren’t taking into account the needs of modern buyers and how they want to evaluate & purchase. They push customers through a sales process vs guiding them through a buyer journey.

1. There’s no system to reinforce a collaborative, buyer-first approach – even if you had it all figured out! Nothing exists to map out the ideal process like there is in engineering (Github), Design (Figma), Product (Jira), etc.

💃 Solution

Shared workspace between you and your buyer in order to: a) drive collaboration & focus on buyer’s needs & expectations b) reinforce a repeatable motion that empowers leadership to scale & up-level their team

Accord creates a dedicated workspace between buyer & seller with everything needed to build a strong partnership & increase win rates, deal velocity, and time-to-live:

1. Shared next steps & milestones to stay aligned together
2. Resource hub to avoid sorting through 100+ email threads for a doc
3. Stakeholder management to ensure the right ppl are involved at the right time
4. All integrated into CRMs like Salesforce for enhanced pipeline insights

🤔 Interested in reliably hitting revenue goals & building a repeatable GTM motion?

Shoot me a note at ross@inaccord.com or sign up for a free trial to check it out yourself!