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Auxos

Simulated audiences for customer research

Auxos creates simulated audiences for marketing, product, and research teams to test their hypotheses at scale. We build custom audiences for each company to validate product, pricing, and positioning decisions before going live. Currently, customer research is slow and expensive. Surveys and panels cost a fortune and it takes weeks to recruit, moderate, and gather insights. Auxos can get you population scale insights in minutes, at a fraction of the current cost.
Active Founders
Ashton Daniel
Ashton Daniel
Co-Founder and CEO
Co-founder and CEO @ Auxos, Simulate every decision before it reaches a real customer Before Auxos, I was a consultant at BCG working on Agentic AI deployments for Fortune 500 companies, where I ran customer research surveys, panels, and interviews and watched them spend a fortune for insights. Previously studied CS at Columbia University. Individual NCAA Fencing Champion for Columbia University, ranked #1 in the nation, part of Team USA ranked #1 in the world.
Kerry Lu
Kerry Lu
Co-Founder
Co-founder and CTO @ Auxos, Simulate every decision before it reaches a real customer Before Auxos, I was a software engineer at Amazon Ads, where I built the infra for ad simulations modeling 40% of US e-commerce traffic. Built the fastest seismic wave simulator in the world for Vorticity (YC S19). CS & Math major from Duke University. Fenced for Team USA and Division 1 at Duke.
Jerry Wu
Jerry Wu
Co-Founder
Co-founder and CPO @ Auxos, Simulate every decision before it reaches a real customer Before Auxos, I was a software engineer at Meta and Instagram where I built the infra for models powering Instagram reels, ads, and Facebook feed, resulting in $100M+ of incremental revenue per year. There, I witnessed how waiting for A/B testing results became the bottleneck in the product development lifecycle. Fenced for Team USA. CS major and Division 1 athlete at UPenn.
Company Launches
Auxos: Simulate every decision before it reaches a real customer
See original launch post

TL;DR

Auxos creates simulated audiences for marketing, product, and research teams to test their hypotheses at scale. We build custom audiences for each company to validate product, pricing, and positioning decisions before going live.

https://youtu.be/QW2A35qmU9I

The Problem

Currently, customer research is slow and expensive. Surveys and panels cost a fortune and it takes weeks to recruit, moderate, and gather insights.

A price change that lowers sales? An ad campaign that doesn't resonate? A website that doesn't convert? These aren't small mistakes. They cost millions.

Our Solution: Simulate every decision at scale before it reaches a real customer

Run a Simulation: Teams can now test any hypothesis in minutes by simply selecting their specific audience, adding the decision they want to test—an ad creative, landing page, or pricing change—and then watching the simulation run.

Results: They can see both the quantitative results showing what their audience prefers, as well as the qualitative commentary explaining why. They can even pull out specific people or segments to drill down further.

Instead of waiting weeks and spending millions on traditional methods, Auxos can get you population scale insights within minutes, at a fraction of the cost.

Our mission is to make customer research fast, affordable, and accessible.

The Team

We met each other fencing for Team USA and have known each other for 15 years. We all individually experienced the pain of slow customer research.

Ashton (CEO) ran surveys, panels, and interviews for F500 companies while doing Agentic AI transformations and PE due diligence at BCG, watching them wait weeks and spend a fortune. Ashton previously was a CS major at Columbia University.

Jerry (CPO) witnessed how waiting for A/B testing results became the bottleneck in the product development lifecycle at Instagram. Jerry previously was a CS major at the University of Pennsylvania.

Kerry (CTO) saw marketing teams spend 8-9 figures annually at Amazon Ads, pumping out ads with limited confidence. Kerry previously was a CS and math major at Duke University.

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Ask

If you're on a marketing, product, or customer research team that's spending tens of thousands on research every month, or if you're a team that wants to do research but doesn't have the budget for traditional methods, we'd love to talk to you.

Book a demo to see it in action: https://useauxos.com/, or contact us directly at ashton@useauxos.com.

YC Photos
Auxos
Founded:2026
Batch:Spring 2026
Team Size:3
Status:
Active
Location:San Francisco
Primary Partner:David Lieb