getcrux
AI Co-pilot for Performance Marketing
Latest News
Active Founders
Himank Jain, Co-Founder and CEO
Atharva Padhye, Founder
Prabhat Singh, Founder
Company Launches
TL;DR
getcrux helps performance marketers running ads on Google & Meta to optimize for better performance with instant answers & actionable insights. Marketers are overburdened with manual, repetitive tasks like debugging technical issues and tracking campaigns, which leaves no time for planning and executing experiments. With getcrux, they can take the right action at the right time and exceed their performance targets. Watch our demo here.
Why is this a problem?
- Google & Meta’s combined ad revenues have crossed $350B in 2023, and over 90% of this ad spend is wasted (i.e., shown to audiences that are irrelevant/non-intent )
- Performance marketers are struggling to meet performance targets consistently because of changes in platform algorithms, rising competition, and, most importantly, inefficient operations
- On average, a performance marketer spends 70-80% of their time doing operational, repetitive tasks like debugging technical issues, creating 10s of reports, and following up with design and compliance teams. They are hardly left with any time to think of the next strategy and execute experiments
Our Solution
An AI Ads Specialist that helps performance marketers find the right answers, uncover hidden opportunities, and take the right action at the right time.
Here’s how getcrux can help:
- Get answers to all your questions instantly
- Proactive insights that tell you what’s wrong before it’s too late
- Surfacing hidden opportunities & recommending actions
How effective is this?
We have been working with performance marketing teams of brands & ad agencies that manage more than $3B+ of ad spend.
Here’s how we recently helped an ad agency achieve a 2% uplift in performance and saved $18,000 last month for one of their accounts.
How did we land here?
- The 3 of us started getcrux right after college nearly 2.5 years ago and have known each other for more than 7 years now. We’ve been through more than 15 pivots before shaping getcrux to its current form.
Our team at our newly inaugurated office in Bangalore, India.
- Our history with performance marketing dates back to 2022, when we were building ‘Google Ads for Web3’ to help games built on decentralized networks acquire users. Since traditional channels don’t work for web3 projects, there was a need for a predictable and trackable way of marketing.
- When we got into YC in W24, we were trying to build a general-purpose AI Copilot for analytics but soon realized that most of our customer demand was coming from performance marketers. So, we decided to focus our attention ONLY on performance marketers.
- Our vision is to make data analysis faster, accessible, and explainable for every non-technical user. Imagine Glean AI but for structured data.
Our Ask
We’re looking to get our product into the hands of as many performance marketers as possible. If you know someone who fits this criteria, please help us get in touch with them. Drop a DM or email at atharva@getcrux.ai.
Criteria: Anyone who runs ads on Google & Meta
- Performance marketers running ads for their brand
- Founder/CMOs running ads on their own
- Ad agency founders and freelancers running ads for clients
Selected answers from getcrux's original YC application for the W24 Batch
Describe what your company does in 50 characters or less.
Customer-facing Analytics Copilot for SaaS
How long have each of you been working on this? How much of that has been full-time? Please explain.
We have been working full-time on this for the last 18 months and staying together.
February 2022 - June 2022 (5 months) We worked on several ideas in real-money gaming and web3.
July 2022 - January 2023 (7 months) We worked full time on a ‘User Acquisition Tool for Web3 Games’. Raised a pre-seed round, scaled to $10K revenue, and served 10+ games with 100,000 NFT drops
February - May 2023 (4 months) Pivoted away from web3, explored several idea spaces, and saw great opportunity in recent LLM developments
May - August 2023 (3 months) Built Crux - AI Copilot for Analytics for marketers in DTC brands in the US.
August 2023 - present (2 months) Building Crux in its current form.
What is your company going to make? Please describe your product and what it does or will do.
Problem Statement:- A growth stage SaaS company ($10M - $100M ARR) serving enterprises gets 100-200 ad-hoc requests per account per month to create custom reports, dashboards and provide insights. A pre-configured dashboard rarely solves the problem since the needs of the account are constantly evolving & every user in the account tracks different metrics.
These ad-hoc requests come to the customer success manager, who takes it to an analyst or engineer who fetches data, reconfigures the dashboard, and generates a report which takes 48-72h on average depending on complexity of the query.
Solution:- Crux is an AI Copilot for SaaS companies to provide customized analytics to their enterprise accounts by asking questions in plain English. Crux connects with all data sources, converts English queries to SQL, and generates insights & visualization.
Vision/Roadmap:- We want to help SaaS companies with one thing - enabling their customers to take the right decision quickly & effortlessly. This will be through:
Stage 1: Fetching the data lying in the SaaS via custom reports & dashboards
Stage 2: Proactively generating insights by identifying trends in the data
Stage 3: Being a co-pilot in planning by making predictions & executing tasks