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Luca

Luca

The Pricing Co-Pilot for Enterprise Retailers

Luca is a pricing co-pilot for e-commerce businesses, replacing old-school spreadsheet-based forecasts and price planning with a configurable pricing system that identifies headroom, makes recommendations for price adjustments, and executes the decisions across all sales channels. We are an ex-Uber Pricing team. Yonah ran pricing for Uber Eats, and I used to run pricing for Uber Pool. We’ve cumulatively created $1 billion margin improvements for Uber and know what it is to solve this problem at scale. The rest of our team consists of data scientists and engineers we’ve worked with from Uber, Microsoft, Google and Meta.

Company Launches

Luca - Meet the pricing co-pilot for e-commerce businesses.

We help retailers set prices and discounts that create 10% more profits and revenue, with 10% of the effort.
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Luca
Founded:2022
Team Size:2
Location:San Francisco

Active Founders

Tanvi Surti

Co-Founder and CEO of Luca. Before Luca, I spent a decade building product teams at Uber and Microsoft. At Uber, I led the pricing team that created ~$1B in margin improvements on our ridesharing business.

Tanvi Surti
Tanvi Surti
Luca

Yonah Mann

Co-founder and CPO of Luca. Previously led pricing teams at Uber Eats.

Yonah Mann
Yonah Mann
Luca

Company Photo

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