Plaid for Commercial Real Estate

Propexo lets engineers build, test, and launch CRE software integrations in days, not months. We modernize the developer experience for our customers, providing clear documentation and robust infrastructure to support the needs of property owners, property managers, & proptechs.

Team Size:6
Group Partner:Brad Flora

Active Founders

Remen Okoruwa

Former consultant @ McKinsey & product @ HubSpot. Building API aggregator for property management software.

Remen Okoruwa
Remen Okoruwa

Nick Johnson

Hacker & builder. Currently focused on building the unified API to accelerate innovation in real estate.

Nick Johnson
Nick Johnson

Ben Keller

Started my career in real estate private equity before getting the tech bug. Was the first PM building HubSpot's CRM, now trying to change the proptech landscape with Propify. In my free time I love to run, read, play golf, and travel to new places.

Ben Keller
Ben Keller

Company Launches

šŸ“š TL;DR

The professionally managed real estate market is massive. Unfortunately, it is difficult to sell products or services to this market because the systems of record are legacy software vendors with bad APIs. Propify's API allows companies to integrate with these systems in weeks, not years.

Hey everyone! We're Remen, Nick, and Ben from Propify. We entered the proptech world in 2020 and quickly realized the single biggest problem was accessing the data from the major systems of record.

āš ļø The Problem: Fragmentation and Legacy Software

The managed real estate market includes 290k companies, 80M tenants, and $300B in rent payments. This market is not only for "proptechs." Amazon, Lowes, and Progressive Insurance actively sell into the space.

The most significant headwind to innovation has been the effort to integrate with the systems of record: Property management software.

It is a fragmented market where SOAP APIs are the norm and documentation is rarely available. In addition, companies like Zuma (S21) have entire teams managing these integrations - they often take years to build the complete list.

šŸ‘Øā€šŸ”¬ The Solution: A unified API

Propify's API and unified data model allow a company to integrate with the six most prominent players in weeks.

Additionally, we provide modern developer tooling like Webhooks, which is largely missing from the native integrations.

šŸ‘Øā€šŸ”¬ How it works:

With Propify, you integrate once to access all of our supported integrations. In addition, our REST API is well documented, and we simplify integrating and scaling your company with additional tooling that your engineers will love!

A company can manage the systems and integrated buildings through its Propify Portal. They can also manage users, export datasets, and set up Webhooks.

šŸ™‹ Propify is for: Almost Everyone

This market is significant - tens of millions of renters live in professionally managed housing + hundreds of thousands of property management companies that need services. Examples of tools that do well in the space:

šŸ¢ Proptech

šŸ— Construction tech

šŸ’ø Payments

šŸ‘Øā€šŸ’¼ Insurance

šŸ–„ Marketing

šŸ· Sales

šŸŽ§ Support

āœ… Productivity

šŸ“ˆ Reporting

šŸ“ž Communication tooling

šŸš— Transportation

ā“ Unsure? Reach out at hello@propifyapp.com

šŸ˜‡ Our Ask:

Selected answers from Propexo's original YC application for the W23 Batch

Describe what your company does in 50 characters or less.

Plaid for the Property Management Industry