We’re building intelligent forms designed to help companies collect richer customer data and convert more site visitors to customers through AI-powered content personalization. Every business site has some sort of a Contact Us, Talk to Sales, Request Demo, or other type of intake form designed to collect data from their users. But the majority of these forms are extremely under-optimized and lack the rich analytics and personalization capabilities needed to truly engage users. We've optimized forms, self-serve pipelines, and ran experiments alongside growth teams at companies like Snowflake and various startups and know exactly what is needed to enable better business forms.
Co-founder and CEO of Surface Labs.
👋 Hey everyone - we’re Saharsh and Arjun from Surface Labs!
We’re building intelligent forms designed to help B2B companies collect richer customer data and convert more site visitors to customers via AI-powered content personalization.
You’re losing out on the opportunity to collect valuable first-party data from your customers and increase conversions due to suboptimal forms on your landing page.
Optimizing page forms to collect rich user data that your marketing and sales teams can use to drive conversions is important but is an ongoing task that takes resources away from developing your core product.
We’re building intelligent forms designed to help companies collect richer customer data and convert more site visitors to customers through AI-powered content personalization.
Our forms can be embedded in minutes on your site as a pop-up or even take over the entire page and provide your business with a managed “Contact Sales” page!
Here are some example of early forms that we’re building:
Our platform has helped our customers:
At their most basic, our forms are customized to match your site’s theme and branding, but here are some additional things our forms can do:
Arjun and I met as freshmen at UC Berkeley 🐻 where we both studied Electrical Engineering and Computer Science (EECS).
Arjun spent much of his time at Snowflake on the growth team optimizing their self-serve flow, starting with the form on signup.snowflake.com.
Saharsh received his M.S. in EECS from Berkeley where he studied privacy-preserving systems and has worked at early-stage startups where he built products from 0-to-1.
They’ve both worked with marketing/ sales/ growth teams to perform experimentation around content personalization, onboarding flows, and form templates to help optimize improve response rates/conversion rates. After directly experiencing how powerful personalized business forms can be, Saharsh and Arjun decided to start Surface.
If you are currently using a custom form/ Typeform/ Hubspot form, have had to disable your Calendly booking screen due to spam bookings, or are struggling to collect rich user data from inbound leads, check us out!
We’re onboarding a limited number of companies over the next 2 weeks and are custom-building forms for them prior to our self-serve product launch.
Book time to chat with us here or reach out at founders@withsurface.com!
Visit our website at withsurface.com to check out one of our forms!
Arjun and I met as freshman at UC Berkeley when we were assigned to be lab partners for our introductory electrical engineering class. We quickly became friends/ project partners/ roommates over the next several years. I always knew I would start a company someday, but didn’t know what problem to solve. After getting into YC with Arjun and going through a couple pivots, we finally decided to work on something we had first-hand experience with, and that’s what has led to our current intelligent forms idea.