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throxy

Vertical AI agents that run the sales funnel on autopilot

throxy is building vertical AI agents that book meetings for companies selling into traditional industries like manufacturing, logistics, education, and finance. Outbound is broken—generic automation gets ignored, and legacy sectors are hard to crack. throxy fixes this by running bespoke, fully-managed outbound systems for sales teams. We combine AI Agents with human experts to deliver hyper-personalised campaigns that consistently generate six-figure qualified pipelines. Since 2023, throxy has powered outbound for B2B companies, from industrial manufacturers to fintech providers, replacing the need for internal SDR teams or heaps of tools, with a solution that outperforms in both speed and quality. Our founding team has built AI at JP Morgan, scaled businesses from age 14, and led enterprise sales from Seed to Series D. We’re not just automating outbound, we’re redefining what sales execution looks like in traditional industries. throxy is the AI SDR purpose-built for the sectors software forgot.
Active Founders
Bergen Merey
Bergen Merey

Bergen Merey, Founder

Consulting generalist turned builder. Realised decks don’t scale, systems do. Built my first online business at 14. Now building throxy, where we turn “Software-as-a-Service” into Service-as-a-Software, using AI Agents to transform sales. We automate the repetitive, so humans can focus on what we do best: thinking, emotions, relationships. Life motto: Play long-term games, do hard things, seek truth, stay curious. Outside work: DJing, tennis, golf, kickboxing, and finance rabbit holes.
Arnau Ayerbe Garcia
Arnau Ayerbe Garcia

Arnau Ayerbe Garcia, Founder

making it easier to speak with your ideal customers. no more repetitive manual outreach. the future is human connections.
Pablo Jimenez de Parga Ramos
Pablo Jimenez de Parga Ramos

Pablo Jimenez de Parga Ramos, Founder

obsessed with running outbound for founders so they can focus on running their business.
Jobs at throxy
London, England, GB
$100K - $180K
3+ years
London, England, GB
$100K - $180K
3+ years
throxy
Founded:2023
Batch:Spring 2025
Team Size:4
Status:
Active
Primary Partner:Pete Koomen
Company Launches
throxy | Book meetings without the busywork.
See original launch post

Hey everyone 👋 — we’re Bergen, Pablo, and Arnau, and we’re building throxy.

Hiring SDRs is expensive. Managing tools is a full-time job. Agencies spam your market and burn trust.

We started throxy in 2023 because we lived the chaos, and knew there had to be a better way.

https://www.youtube.com/watch?v=3q1Ud9V5GP8

❌ The Problem

  • Building an SDR team takes months, and burns $150K+ before you see results.
  • Tool stacks (Clay, Instantly, Apollo, etc.) require constant management and constantly break.
  • Most agencies rely on automation and generic messaging that kills trust.

Companies selling into legacy industries suffer most, where reaching the right decision-makers requires trust, precision, and care.

If you’ve sold into sectors like manufacturing, logistics, healthcare, or finance, you’ve felt it: complex buyers, long sales cycles, and real consequences.

Spray-and-pray doesn’t work here.

We win where others fail — in industries where trust isn’t optional, and precision means pipeline.

✅ Why Throxy Wins

Where most AI sales tools generalise, we specialise.

We design, build, and run fully-managed outbound systems, so you don’t have to — combining AI-powered execution with human-level strategy.

You tell us your ICP and how many meetings you want. We handle the rest.

  • 🔍 AI-powered research to find real decision-makers — not just job titles
  • ✍️ Hand-written messaging with your buyer’s language — not templates
  • 🛠 Deliverability stack: domains, warmup, inboxes — all done for you
  • 🧠 Human-led strategy from operators who’ve sold in these sectors
  • 📅 Qualified meetings, delivered to your calendar — no tools, no SDRs, no micromanagement

We’re already generating six figures in pipeline for B2B companies selling into hard-to-crack industries like manufacturing, logistics, finance and healthcare. Built for founders, CEOs, CROs, and sales teams.

💡 Why We're Building This

We believe outbound should be automated, intelligent, and deeply humanised, not a messy stack of disconnected tools and guesswork.

Sales teams should focus on building relationships and closing deals, not juggling tools, bloated teams or manual workflows.

throxy’s vision is a world where outbound is fully automated yet precisely human, freeing up human capital to think, connect, and close.

👋 Meet the Founders

  • Bergen built his first online business at 14 and brings operational execution at scale
  • Pablo ran enterprise sales from Seed to Series D, and knows how to break into tough markets
  • Arnau led early GPT-2 and BERT systems at JP Morgan and drives AI & product

👇 Want to see what “done-for-you” outbound actually looks like?

We’re live. We’re booking meetings.

And we’re looking to partner with more companies targeting traditional industries.

If you're scaling outbound and are not getting results, let us run your outbound, so you can run your business.

📬 founders@throxy.com | 🌐 throxy.com