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Bloom

The brand layer for agents

Bloom is the brand layer for agents - a system that holds your brand and makes it callable from any agent, app, or platform. Ingest your brand from anywhere - decks, websites, social, Figma, and more. Bloom systemises your brand, enabling the creation of on-brand outputs like images, video, video, copy, and more, through the web app, the API, or MCP. We're building brand-as-infrastructure for the AI era.
Active Founders
Ray Fitzgerald
Ray Fitzgerald
Founder
Founder of Bloom - the brand layer for agents. Before Bloom, I founded Lucid - an AI-native word processor. Before that I worked at Inscribe (S18), where I built agents to prevent financial fraud. Obsessed with product and organic growth.
Company Launches
Bloom – the brand layer for agents
See original launch post

Bloom — the brand layer for agents

AI has unlocked an abundance of software. But software is just one input into building a product and running a business - and as it's gotten cheap and fast, new limiting factors have emerged. Brand is one of them. Unlike software, brand isn't operable: it's scattered across decks, products, and tribal knowledge. There’s no system for brand, and nothing can actually call it, and so most of what gets shipped is off-brand by default.

We think brand is becoming infrastructure: one canonical source of truth that any system can query. Bloom is that brand layer - we’re creating the systems to make brand as wieldable as code.
https://www.youtube.com/watch?v=CpmsCzswCSY

How it works

  1. Ingest. Point Bloom at everything that defines your brand: website, decks, Figma, socials, codebases, and more.
  2. Systemise. Bloom unifies it into one brand system - a canonical ontology of your brand.
  3. Deploy anywhere. Call that system from every surface and generate every asset you need - ads, social, product shots, mockups, and full campaigns.

Built for agents
Bloom is designed to be used by agents, rather than humans. The primitives (API, MCP, and soon CLI) have excellent agent ergonomics making your brand callable from everywhere:

  • Agents: marketing agents running campaigns, coding agents creating landing pages, e-commerce agents running brands - all calling Bloom over MCP.
  • Products: use our API as the brand layer for any products that require brand context or assets for their customers.
  • Brand and marketing operations: agencies and marketing teams call Bloom to automate on-brand asset creation inside their existing stack.
  • Claude: use the Claude connector to create on-brand assets with all of your existing context.

Traction - We launched v1 in December and went viral. Since then we’ve generated over 175,000 on-brand assets for our customers.

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Our ask

We'd love to hear from:

  • Agents and product builders who leverage brand context or need to product on-brand assets.
  • Brands and agencies running marketing at scale

Reach out: ray@trybloom.ai

Try it: trybloom.ai

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Jobs at Bloom
San Francisco, CA, US
$120K - $180K
1.00% - 5.00%
1+ years
San Francisco, CA, US
$120K - $200K
1.00% - 5.00%
3+ years
Bloom
Founded:2025
Batch:Spring 2026
Team Size:3
Status:
Active
Location:San Francisco
Primary Partner:Pete Koomen