WATERFX is working to democratize water and make access to fresh water abundant, affordable and accessible to all. We are doing this by designing a new water architecture, called WATER 3.0, that will scale water for a planet of over 10B people. Our current water system is inadequate and as a result, we are over-drafting a finite supply of non-renewable water. Further exacerbating the problem, a warming climate increases the probability of extended dry periods in arid regions, like California. If we are to reverse the trend of increasing water scarcity, we must rethink water.