How To Build Product As A Small Startup

by Michael Seibel12/27/2019

Y Combinator CEO and Partner Michael Seibel shares a process for building product as a small startup.

00:00 – Have a process to get product out the door
1:02 – Decide on a release schedule
1:15 – Put someone in charge of product
1:34 – Establish KPIs
1:47 – Create a theme for the product cycle based on a KPI
2:00 – Product meeting
2:30 – Brainstorm new features, bugs, and tests
3:35 – Sort each into: easy, medium, or hard
4:59 – Pick the hards first
5:30 – Spec the ideas out and assign tasks
6:00 – Shut up and get to work
7:00 – Testing


  • Michael Seibel

    Michael Seibel is a Group Partner and Managing Director, Early Stage at YC. He was the cofounder and CEO and Socialcam. Socialcam sold to Autodesk in 2012 and became Twitch.