In Indonesia, ~US$100 billion worth of consumer products are channelled through cornerstores (warung) annually. Cornerstores today are primarily cash-based and do not have any systems to run promotions. Bipi is a free, easy-to-use POS app for cornerstores in Indonesia. Cornerstores simply scan barcodes to instantly access products & prices, track sales and manage their stores. We facilitate promotions for FMCG brands in our stores, boosting sales by 10-60%. Our founding team has worked with large brands like Coca-Cola, Mondelez and AB Inbev, where we learned that brands spend 20% of revenues on promotions, making it a $3B opportunity in Southeast Asia.
Consultant-turned-entrepreneur. First Class Aeronautics grad. Excited about using tech to solve complex problems for the underserved in emerging markets.
Lin is passionate about bringing technology solutions to underserved communities in emerging markets, like Indonesia. She implemented projects from enabling online financial access for MSMEs, to bringing solar technology into rural households. Her background is in econometrics and data analytics. As a Consultant at Dalberg, she advised large corporates, like Asian Development Bank, Coca-Cola and GSMA. She holds an MBA degree from MIT Sloan School of Management.