The all-in-one SMS marketing and communications hub for restaurants
Boostly is an all-in-one SMS marketing and communications hub for restaurants. For example, restaurants use Boostly to build a CRM for their in-store, online, and call-in customers, and then we use SMS marketing to automatically market to customers based on their engagement with the brand. Boostly also provides an AI-powered phone assistant which handles call-in orders without staff intervention, improving efficiency and maximizing revenue, and then automatically engages the restaurant’s customers through SMS marketing to drive additional future orders. Boostly also collects feedback on the guest experience, enabling the restaurant to resolve issues in real-time and generate reviews.
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Active Founders
Shane Murphy
Shane is the Co-founder and CEO of Boostly. He previously ran sales for Jolt, a restaurant operations software company, and was a sales leader, early team member, and investor in American HealthCare Lending (acquired by Prosper Marketplace). He previously founded an online ordering company which was acquired by StrideQ.
Mikey Murphy
Consummate generalist w/ a focus on product; BYU CS, Techstars '16, & 3x CTO.
Company Launches
We provide an automated text marketing and feedback system to restaurants that works seamlessly with their point of sale and online ordering systems. Our restaurant partners typically get $10-$15 back for every dollar that they spend with us.
We founded Boostly in 10/2017 and went through a few pivots before we landed on this current concept that we’ve grown to roughly $1M in annual revenue through outbound sales. We’re just getting warmed up and plan to grow our marketing channels during YC.
Problems
- Restaurants live or die based on their ability to get their customers ordering regularly, but over 60% of a restaurant's customer base never make it in for a 2nd visit.
- Customer data is notoriously hard for restaurant owners to access because it’s in several different systems with various accessibility challenges.
- Restaurant owners are strapped for time and often lack any marketing know-how.
- Most restaurant marketing lacks good tracking to know exactly how it’s working.
Our Solution
- We aggregate customer data from several data sources for the restaurant & get customers to opt in to receive texts from the store.
- We put text marketing on autopilot with weekly offers, birthday deals, & relevant reminders.
- While the customer eats, we solicit feedback via a 2 click survey and help to connect the restaurant with the guest if there was an issue or generate a 5 star review on Google.
- We track the restaurant’s ROI across all of their sales channels (online, over the phone, or in-store).
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