Explain complex software systems to engineering and product teams

IcePanel is a collaborative diagramming tool that helps software engineering and product teams align on technical decisions. Teams use IcePanel to create a map of their software systems, giving them full context about how it works.

Team Size:4
Location:Vancouver, Canada
Group Partner:Brad Flora

Active Founders

Jacob Shadbolt

🧊 IcePanel Co-Founder | Designing the future of collaborative system design and technical knowledge transfer through simplicity. Before IcePanel, I was a UX Designer at Mastercard in the real-time payments space working on greenfield next-gen payment products within cross-functional teams. Stay chill.

Jacob Shadbolt
Jacob Shadbolt

Victor Leach

🧊 IcePanel Co-Founder | I have a passion for discovering and solving problems with technology, and my mission is to make products that people love!

Victor Leach
Victor Leach

Company Launches


Communication of software systems is hard, visuals help but often lack consistency and are out-of-date within weeks.

IcePanel is a SaaS tool for tech teams to collaborate on their software architecture design.

👋 Who are we?

Hey all, we’re Victor and Jacob, the founders of 🧊 IcePanel.

🤬 Problem

Software teams currently use generic diagramming tools to communicate complex systems.

  • Software systems are becoming increasingly complex and are hard to explain.
  • Technical teams often find it challenging to tell the right story and gain alignment.
  • Technical diagrams are inconsistent, lack context and drift from reality - becoming out-of-date in a matter of weeks.
  • Engineering and product teams are often misaligned, especially in technical areas.

💩 Bad communication across teams is time-consuming and expensive.

🚀 Our solution

Help humans visually communicate complex systems; linked to resources in reality.

1️⃣ Modelling

  • IcePanel is a collaborative modelling tool, that provides a single source of truth with reusable objects and relationships, keeping your diagrams in sync and up-to-date with changes.

2️⃣ Consistent language

  • IcePanel is built upon the C4 model, a lightweight layered approach designed for technical and non-technical audiences. This brings consistency to visual & verbal communication about software architecture.

3️⃣ Linked to reality

  • IcePanel objects can be linked to resources in reality, such as files in Git, that flag as out-of-date if they no longer exist.

🫣 Sneak peek

Levelled diagramming

Dynamic flows

Want to see more? Head over to IcePanel!

🙌 Our ask

  • Try us out for free & let us know your feedback
  • Connect us with engineering teams who struggle to fully understand their systems
  • Share with your developer or product friends