Lancey uses your product data to analyze out how users use your product and then suggests experiments, automatically.
tl:dr: Lancey is an automated behavioral experimentation platform that analyzes your users and automatically suggests and launches micro-product growth experiments. Apply for early access if you’re interested in trying out Lancey before everyone else.
If you’ve ever thought wouldn’t it be great if every user or cohort received its own personalized set of experiments based on their actions and traits then Lancey is for you.
If you’re working on a bottoms-up/product-led-growth (PLG) focused company you’ll spend a lot of time figuring out drop-off in funnels and doing everything you can to optimize that. This means getting more users activated and converted to drive higher retention. As you design experiments, they end up addressing your user base as a whole. Instead, the best experiments and growth initiatives are very segment-driven and tiny in nature.
This poses multiple problems:
Lancey is built just for this. We analyze your users, identify high-value experiments, and launch them for you on autopilot.
We surface exactly what type of experiment to launch based on previous behavior and automate the launch process by integrating with tools in your product stack.
B2C companies like Netflix, Amazon Prime, and Duolingo have solved this as their scale of user base requires them to optimize each offer and experiment based on user preference. B2B companies are limited by the amount of data they have and tend to limit themselves to A/B testing. Lancey fixes the issue of not having a large sample size by generating unique cohorts and suggesting hyper-personalized micro-experiments for them.
If this sounds like something you’re looking to solve, apply for early access and we’ll get you up and running as quickly as possible!