Subsets
AI-driven retention automation for subscription media.
Subsets uses AI to automate retention in subscription media. We help increase life-time value by enabling commercial teams to create AI-driven experiments and automations, without engineering support.
Active Founders
Martin Johnsen
Martin is the co-founder and CEO of Subsets (S23). Previously worked in management consulting helping large organizations scale AI initiatives across different business functions and industries. Holds an MSc in Mathematical modeling from The Technical University of Denmark.
Oliver Brandt
Oliver is the co-founder and CTO of Subsets.com (S23). Previously worked as an ML engineer at DSV (the world 3rd largest transport and logistics company) leading the development of their MLOps platform and building products. Holds an MSc in Data Science from The Technical University of Denmark and loves sailing⛵, diving🤿 and Skiing⛷️
Nikolai Skelbo
I'm Nikolai, co-founder and COO at Subsets. Before we founded Subsets, I spent two years at Contractbook building the Revenue Operations team, and leading growth initiatives such as Account Based Marketing (ABM). Spending most of my time in front of my laptop, I enjoy doing all sorts of sports and being in the nature in my spare time :)
Company Launches
⌛️ TL;DR: Subsets makes it simple to understand, engage, and retain subscribers by enabling personalized and proven retention initiatives based on AI. Our solution helps leading subscription businesses increase CLV by +20% and extend subscriber lifetime up to 6 months.
Hi everyone! We are Oliver, Martin, Matias, and Nikolai - the co-founders of Subsets.
from left to right.
Oliver leads machine learning and AI development; graduate in machine learning, previously worked as an ML engineer.
Martin heads the company; graduate in machine Learning, worked in management consulting for two years helping companies scale AI applications.
Matias carries engineering at Subsets; CS graduate, software engineer in both venture scale-up and big tech (Amazon and Microsoft).
Nikolai drives growth and operations; experience with growth (ABM & marketing automation) and revenue operations at a fast growing SaaS scale-up.
🫠 The Problem
- Healthy consumer subscription businesses lose 20-40% of their subscribers annually
- Think about a subscription you have personally - subscribers are flooded with impersonal and irrelevant information which does not encourage active engagement
- CRM teams do not have solutions available to figure out what the subscriber needs right now to make the most out of their subscription
- Current AI retention solutions are built for engineers, not commercial people
💡 The Solution
Subsets is The AI retention co-pilot for subscription businesses
We enable CRM teams to understand, engage, and retain subscribers by enabling personalized and proven retention initiatives based on AI. Initiatives that work get automated and run continuously on dynamic subscriber audiences. By knowing what initiatives work across different subscription businesses, Subsets can recommend initiatives that give ROI fast.
Understand, engage, retain by learning from experimentation
Our solution helps leading subscription businesses increase CLV by +20% and extend subscriber lifetime up to 6 months.
🙌 Our Ask: Intros to consumer subscription businesses
- Users: If you know anyone who works in consumer-focused subscription businesses, we would like to talk to them and share what we are building! You can introduce us at martin.johnsen@subsets.ai
- Pilots: If you are interested in using Subsets, feel free to sign up on www.subsets.com or reach out directly to the founders at founders@subsets.com
- Follow Subsets on LinkedIn if you find it interesting
Thanks a lot for reading!