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Subsets

AI-driven Retention Automation for subscription media businesses.

Subsets is the leading AI-driven retention automation platform purpose-built for commercial teams in subscription businesses. Subscription media companies like The Atlantic, TuneIn, Daily Mail, McClatchy, and The Athletic use Subsets to predict churn, experiment with retention strategies, and confidently automate what works to drive engagement and retention. Launched out of Y Combinator’s 2023 Summer batch in San Francisco, Subsets is building the AI-driven retention platform for subscription businesses focused on sustainable growth and profitability.
Active Founders
Martin Johnsen
Martin Johnsen
Founder
Oliver Brandt
Oliver Brandt
Founder
Nikolai Skelbo
Nikolai Skelbo
Founder
Subsets
Founded:2023
Batch:S23
Team Size:7
Status:
Active
Location:Copenhagen, Denmark
Group Partner:Tom Blomfield
Company Launches
Subsets – The AI retention co-pilot for subscription businesses
See original launch post

⌛️ TL;DR: Subsets makes it simple to understand, engage, and retain subscribers by enabling personalized and proven retention initiatives based on AI. Our solution helps leading subscription businesses increase CLV by +20% and extend subscriber lifetime up to 6 months.

Hi everyone! We are Oliver, Martin, Matias, and Nikolai - the co-founders of Subsets.

from left to right.

Oliver leads machine learning and AI development; graduate in machine learning, previously worked as an ML engineer.

Martin heads the company; graduate in machine Learning, worked in management consulting for two years helping companies scale AI applications.

Matias carries engineering at Subsets; CS graduate, software engineer in both venture scale-up and big tech (Amazon and Microsoft).

Nikolai drives growth and operations; experience with growth (ABM & marketing automation) and revenue operations at a fast growing SaaS scale-up.

🫠 The Problem

  • Healthy consumer subscription businesses lose 20-40% of their subscribers annually
  • Think about a subscription you have personally - subscribers are flooded with impersonal and irrelevant information which does not encourage active engagement
  • CRM teams do not have solutions available to figure out what the subscriber needs right now to make the most out of their subscription
  • Current AI retention solutions are built for engineers, not commercial people

💡 The Solution

Subsets is The AI retention co-pilot for subscription businesses

We enable CRM teams to understand, engage, and retain subscribers by enabling personalized and proven retention initiatives based on AI. Initiatives that work get automated and run continuously on dynamic subscriber audiences. By knowing what initiatives work across different subscription businesses, Subsets can recommend initiatives that give ROI fast.

Understand, engage, retain by learning from experimentation

Our solution helps leading subscription businesses increase CLV by +20% and extend subscriber lifetime up to 6 months.

🙌 Our Ask: Intros to consumer subscription businesses

  • Users: If you know anyone who works in consumer-focused subscription businesses, we would like to talk to them and share what we are building! You can introduce us at martin.johnsen@subsets.ai
  • Pilots: If you are interested in using Subsets, feel free to sign up on www.subsets.com or reach out directly to the founders at founders@subsets.com
  • Follow Subsets on LinkedIn if you find it interesting

Thanks a lot for reading!