Planning software for marketing and finance teams with a twist
Varos is a planning software for marketing, product and finance teams that leverages our real-time competitor data to help guide key decisions. Companies today are flying blind because they only rely on their own historical data and don’t know how their metrics compare to their competitors. Varos increases revenue for our users by accurately showing them how their metrics compare against similar companies so they can decide which KPIs to double down on and which to spend time fixing. Planning software is a $21bn market with companies like Anaplan and Adaptive Insights achieving multi-billion dollar exits by making it easy to compare current performance against historical and set goals. Varos goes far beyond this by also leveraging this competitive data, and that’s why we’re going to be bigger than any of them.