Vendah
Meesho for Latam with positive operating margins
Vendah helps women in LATAM make extra money by reselling kitchen and homeware to neighbors and friends. In 2 years we've helped 40,000 resellers sell over 5M dollars of goods. In the last 6 months we grew 2x with a burn multiple of 0.1.
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Jobs at Vendah
Active Founders
Luis Felipe Franco
Founder and CEO of Vendah. With more than 13 years of entrepreneurship experience, created the biggest acceleration program in LATAM at Endeavor Brazil (Scale-up Endeavor). Ran growth for Sallve, a DTC beauty brand in Brazil. Passionate about what's new and how tech can transform real world problems. Actually living in São Paulo/Brazil.
Marcelo Canovas
As a co-founder and COO at Vendah, a platform connecting entrepreneurs and consumers, I bring a strong background in industrial engineering and a track record of successfully building and leading teams. Prior to Vendah, I co-founded Liv Up, where I was responsible for marketing and digital product development. I have also founded a software house that provided CTO and CPO services to startups and entrepreneurs.
Ilana Nasser
Graduated in IR and entrepreneurship from the University of Southern California, I began my career in agencies managing large clients. Before founding Vendah, I was Endeavor Brazil's Director of Network Engagement, responsible for the sales and relations team with big corps and ambassadors of the organization. At Vendah, I am responsible for the experience of our resellers, guaranteeing they are hooked, motivated and our retention is high.
Pedro Pedruzzi
Co-founder and CTO of Vendah. I'm an engineering leader very passionate about building stuff, solving problems, designing systems and coding. Wrote my first dozen programs in 2001 at the age of 15. My work experience is broad from low-level embedded software to distributed systems; from startups (Vendah and BigoClub) to big tech (Amazon). Let's build the future and change the world!
Company Launches
tl;dr Vendah helps women in LATAM make extra money by reselling kitchen and homeware to neighbors and friends. A reseller can take orders and collect payments with our mobile app - we then ship bulked products at once to a single reseller, and she'll take care of the last mile delivery, making the economics super attractive. We've already got 15,000 women selling on our platform growing revenue consistently at a 25% monthly pace with double-digit positive gross margin.
Download the app on GooglePlay
Meet Vendah
Don’t forget to turn on the translated subtitles
https://www.youtube.com/watch?v=lbolXe-Za0k
The problem 👩
High unemployment rate in LATAM
50M women out of the workforce just in Brazil
Need for extra-income alternatives (mainly digital)
The opportunity 📱
Social selling - formal and informal - is huge in LATAM
Low e-commerce penetration in LATAM (<10% of retail)
WhatsApp is king in the region
The solution 🤩
We are building a platform that enables anyone to start reselling products and services on social media - specially WhatsApp - and make extra-money without any investment.
We provide:
✔️ 100% digital experience through an easy-to-use app
✔️ product selection by sourcing directly from importers and local manufacturers
✔️ fulfillment solutions
✔️ payment solutions
✔️ credit and other financial services (in the future)
What’s special about us ⭐
Low operational cost model - by bulking orders into resellers home and making them do the last mile deliver
Higher margins - by working with high margin products and by being a retailer sourcing the best opportunities directly from suppliers
Low inventory model - by working with few hundreds SKUs and stocking only high sales frequency products
Proprietary tech systems - by building customer facing and operational proprietary tech systems
Our traction 🚀
⭐ 15,000 women selling in our platform
⭐ 25% revenue growth monthly
⭐ Positive margins after marketing expenses
Our ask 😄
- Download our app and feel free to share feedbacks (founders@vendah.com.br)
- Plase share our job board (Portuguese only) with talented people you know and who may be interested in working at Vendah
- Do you have a e-commerce, marketplace or any other background related to Vendah? Would love to connect and share experiences (founders@vendah.com.br)
Company Photo
Selected answers from Vendah's original YC application for the W23 Batch
Describe what your company does in 50 characters or less.
Transform the reselling space and lives in LATAM
What is your company going to make? Please describe your product and what it does or will do.
Vendah is creating a reselling platform that connects local influencers to products and services and provides everything they need to generate extra income working from home and selling through social media. Tapping the 8B USD direct sales market in BR, but also an estimated 300B USD informal market that happens mainly through WhatsApp, Vendah is transforming lives and helping people achieve their goals through good opportunities.