At Reforged Labs, we combine the excitement of GenAI with the fun of gaming. We’re building cutting-edge, self-teaching GenAI models that help game studios all over the globe produce eye-catching video ads and grow their player bases at superhuman speed and scale. We’re a small and nimble team with backgrounds from Google, Microsoft, and Harvard, and we’re backed by world-class investors, including Y Combinator, the founder of King and Sky Mavis, and executives from Niantic and Pocket Gems.
Robert is the co-founder and CEO of Reforged Labs. Previously, he was at some of the world's largest tech companies (X the moonshot lab/Google/Microsoft) before starting his MBA at Harvard Business School.
TL;DR: Reforged Labs is automating the full marketing cycle for mobile game studios with GenAI. Our text-to-ad creation and campaign performance solutions will slash time spent on ad creatives and help game developers get more mileage out of their game ad budgets.
😤 THE PROBLEM:
Marketing games is expensive and challenging. Mobile game studios spend >50% of their budgets on marketing - more than on development itself - to acquire and retain players. Today, your marketing workflow likely consists of this:
🤩 THE SOLUTION:
We make marketing campaigns substantially faster to run + deliver higher returns on your ad spend. Upload your game images and footage, enter simple text prompts for the ads you’d like to see, and we’ll extract the relevant visual assets and create your ads using a proprietary combination of LLMs, machine perception, and computer vision. Automatically resize finished creatives to fit multi-platform specs and export them as campaign-ready ad units.
Reduce your ad development time from days / weeks / months to minutes.
Once your campaign is up and running, our models analyze and identify which attributes likely made certain ads more effective. Our self-improving models will
🎨 Improve your existing ads by adjusting visual elements to include performance-lifting attributes
🌟 Create new & original ads based on re-scanning your uploaded assets
🚀 Automatically push new & improved ads to your x-channel campaigns and retire low-performers
Increase the ROI on your biggest expense with continuous, data-driven optimization.
🎮 OUR STORY:
Oscar and I (Robert) met over two years ago as serial founders who shared a love for gaming (and countless hours of duo-queuing in League of Legends). We wanted to put our data science and GenAI/deep learning backgrounds to work on solving one of the biggest problems in a space we’re deeply passionate about - and that’s how Reforged Labs was founded six months ago. We’ve since formed a guild of ex-Googlers, ex-Rioters, ex-Microsofties, and a rolodex of indie and multinational clients, to join us on our journey to innovate game marketing!
🙏 OUR ASK:
Meet with us in person at GDC March 18-22. We’ll be around the corner of the Moscone Center and ready to mingle!