Every time workers in a warehouse box an order, they reference a 100 page manual with instructions like where to put the shipping label. RetailReady replaces the instruction manual with a tablet application.
Elle is the Co-Founder of RetailReady, which she started with Sarah Hamer. An engineering graduate from Duke University, she worked at BlackRock and Stord prior to becoming an entrepreneur. She is driven by immense curiosity and a love for solving complex problems in the supply chain industry.
Sarah graduated as an industrial engineer from Georgia Tech, was very involved in GT's entrepreneurship community and started her career at Microsoft. After a few years she missed the crazy, fast-paced startup life, and made the switch to Stord – a unicorn supply chain software startup. It was there that she saw retail compliance pain points first hand, met her co-founder, and decided to start RetailReady.
We’re Sarah and Elle and we’re excited to launch RetailReady!
Before we joined YC, we worked at a supply chain unicorn startup called Stord where our jobs involved making their warehouse shipping facility run efficiently. While we were there, we realized that operations still largely relied on paper to pack an order correctly. Let me explain what actually happens in the warehouse when you order something from Walmart…
Every time workers in a warehouse box an order, they are supposed to reference 100+ page manuals that include precise packing instructions like where to put the shipping label. It’s not practical for warehouse workers to check the manuals on every order, and thus mistakes happen. These mistakes result in hefty fines, amounting to $40B annually! RetailReady’s mobile application replaces the paper manuals, making it easy to stay compliant and mitigate these fines, without any training time or integrations required.
Retailers (e.g. Walmart, Amazon, Target) outline unique shipping requirements for brands (think Dove, Hanes, Stanley) through 100+ page manuals called routing guides. If retailers receive a non-compliant shipment such as incorrect label placement, they issue brands a compliance violation fee, called chargebacks.
An example from page 227/399 of Walmart’s guidelines…
…And how these shipping guidelines manifest on the warehouse floor today
On average, 3% of a brand’s gross invoice amount is deducted due to chargebacks, resulting in an estimated $40B worth of retailer chargebacks per year.
A subsection of violation fees outlined in a retailer routing guide
On the flip side, when retailers receive these orders from brands, their warehouse team also uses their own printed routing guides to determine whether or not a shipment is compliant, and then manually enter associated fines into a spreadsheet. 10-12% of all orders retailers receive are deemed non-compliant and require 2X the labor time.
RetailReady is the ultimate retail compliance solution for all stakeholders, requiring no training time or integrations.
Third-Party Logistics (3PLs): Our user-friendly mobile application ensures operational shipping compliance to retailers. Our software ingests retailer routing guides and translates them into step-by-step workflow tasks while providing a visual repository of every order for dispute resolution.
Brands: Our dashboard offers insights into your or your 3PL's operations, allowing you to upload chargebacks. This data enhances our model, tailoring your packing process with extra validation checks.
Retailers: Our retailer mobile app automatically detects and records shipping compliance errors from vendors, speeding up revenue generation and increasing labor efficiency.
If retailers receive a non-compliant order, they issue a chargeback to brands. On average, 3% of a brand’s gross invoice amount is deducted due to chargebacks, resulting in an estimated $40B worth of retailer chargebacks per year. We realized this problem after leading warehouse operation shifts together and witnessing first-hand that shipping compliance was not tracked nor enforced systemically, but rather done by manually following 100+ page retailer requirement documents.