Marketing automation for the modern world
Blaze uses AI and automation to scan millions of online signals to help modern companies target the right potential customers as soon as they show interest.
Active Founders
Lauren Rothwell
Lauren is the co-founder and CEO of Blaze. Lauren grew up in Ireland, and started her career on the trading floor of Goldman Sachs in London. Fascinated by the fintech revolution she was witnessing, she moved to Silicon Valley to get closer to where all the magic happened. She worked in product at several start ups before launching Blaze. Lauren has an MBA from Stanford Graduate School of Business and a degree in Economics and Statistics from Trinity College Dublin.
Chirag Mahapatra
Chirag is a co-founder and CTO of Blaze. Previously, he was an Engineering Manager at Facebook in the Growth org working on problems in privacy, infrastructure and data. Prior to this, he was led the Membership and Authentication Infra teams at Airbnb. He also had stints in the Identity and Risk teams while there solving problems in ML. He joined Airbnb as part of an acquisition of a ML startup, Trooly. Chirag has a graduate degree from UC Berkeley and undergraduate degree from NITK.
Company Launches
Hey everyone! 👋 Today we are thrilled to announce a number of huge updates to Blaze, including AI personalization, DM Sequences across Twitter and LinkedIn, and AI Replies from our unified inbox.
The Problem Email is saturated and it’s hard to stand out from the noise: Reaching the right audience through outbound email is becoming increasingly challenging. The proliferation of lead databases and ever changing spam filters has reduced the effectiveness of email campaigns.
The Solution Blaze helps you:
- Generate leads with AI-powered signals: Identify qualified B2B leads on LinkedIn and X with a higher likelihood of conversion. Create lists from unique signals, such as users liking your competitors’ social posts, following relevant interest groups or influencers, or mentioning certain topics or initiative at a company or individual level.
- Send personalized DM sequences on X or LinkedIn and auto-respond with AI: Target leads with more compelling messages taking into account the lead context on social channels where you are more likely to cut through the noise. Add in optional steps like following someone first to improve your response rate further.
- Engage with trending topics and buyers posts posts to build trust and awareness: Create feeds that surface relevant posts so you can engage and foster closer relationships with top prospects alongside building your personal brand.
Link to demo: https://www.youtube.com/watch?v=KcLmsFg9Pgc
What we are launching today?
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Create feeds of X and LinkedIn content based on keywords and who posted the content. Create lead lists of those who posted or engaged with content.
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Generate DMs based on AI using both sender and receiver personas.
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Multi-step sequences to enable complex workflows on X and LinkedIn including steps such as following the user (X), connecting with the user (LinkedIn), time delays etc.
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Streamlined inbox experience which enables you to manage DMs across multiple accounts.
With our new suite of features, you'll feel like you've hired a new SDR or marketing manager, at a fraction of the cost. To date, we have helped 200+ companies accelerate their revenue through our unique signals and marketing orchestration tools. Try out our 1 week free trial today by signing up at: https://dashboard.withblaze.app/signup/.
Please use this code: PRODUCTHUNT0724 to get 40% off annual plans.
Please feel free to reach out to me at lauren@withblaze.app with any questions, thoughts or feature requests! We’d love your feedback.