Obento Health
Patient Engagement Platform That Pays
Obento Health is on the mission to create the ultimate destination for health-related products based on clinical expertise and evidence. We use AI to help healthcare providers curate and recommend wellness products to their patients.
Active Founders
Naxin Wang
Ex-Google and Verily (Google Life Sciences). Spent time building software for clinical research and health data interoperability. Now I'm building Obento Health, Shopify for healthcare providers.
Rodrigo Gutierrez
Rodrigo was previously Director of Engineering at Strava, where he led hiring and engineering efforts across Strava’s product development teams. While a software engineer, Rodrigo built products used by millions for companies like Electronic Arts and Strava.
Company Launches
TLDR: Obento Health is building online storefronts for healthcare providers to easily curate and recommend wellness products to their patients. Are you a provider and interested in working with us? Reach out at hello@obentohealth.com.
Obento Health is on a mission to create the ultimate destination for health-related products based on clinical expertise and evidence.
The overlooked opportunity of eCommerce in healthcare
Consumers, more than ever, seek greater involvement in their healthcare decisions. They take the time to do their own research on health-related products and spend out-of-pocket. Healthcare providers can and should play a bigger role in empowering patients by providing access to information about health-related products that align with their treatment goals.
Not only is it good for patients, it is also good for business. In dermatology, retail sales can account for up to 15 percent of a practice’s overall revenue. Obento Health is bringing eCommerce to all specialties to create a better patient experience and ancillary revenue for providers, starting with physical therapy practices.
Obento Health creates online storefronts for physical therapists
PTs get asked for recommendations on exercise equipment and recovery products on a daily basis, and they want to help patients find the right products, and to use them properly, to aid their recovery.
At Obento Health, we leverage AI to create custom-branded storefronts and help providers curate trusted products based on evidence. We take care of all the backend of running a store so our providers can focus on their patients!
We came from the intersection of healthcare and consumer wellness
Naxin Wang and Rodrigo Gutierrez have 15 years of experience combined building in healthcare and consumer wellness. Naxin was a product manager at Verily (fka Google Life Sciences) building healthcare software, and Rodrigo joined as an early employee and led product engineering at Strava. Both Naxin and Rodrigo have bought their fair share of products based on their PT recommendations.
Like what we are building? We would love your help:
Have you ever bought a product because your healthcare provider recommended it? If so, we would love to chat with you about your experience.
Do you run, or know anyone who runs a private practice in physical therapy, orthopedics, or dermatology? We would love an intro to speak with them!
Email us at hello@obentohealth.com. We’d be thrilled to hear from you.
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