Bluebirds helps GTM teams build an automated outbound engine using signals. Our first signal tracks when past customers who switched jobs, and is free to use from our website.
Rohan started his career at LinkedIn in Sales Operations, where he built an automated quota setting engine for a $1B+ business and 500 reps using Machine Learning and LinkedIn’s Knowledge Graph. He later became a zero-to-one Product Manager, where he built enterprise products for LinkedIn's Talent business -- once again using Machine Learning and the Knowledge Graph.
Kunal has held leadership positions at LinkedIn and Google; most recently he was a Director of AI at LinkedIn where he ran AI teams for the Recruiter, Premium, and Learning products, accounting for many billions in revenue. In 2014, Kunal co-founded Bento Labs, and prior to that he was a founding engineer at RelateIQ (sold to Salesforce for ~$400M) where he built their entire ML stack. Kunal has a PhD in ML from Univ of Texas at Austin, and worked at Yahoo! Research on NLP and Generative Models.
Outbound sales isn’t working like it used to. Conversions rates have tanked because every sales team is using the same tech stack to spam buyer inboxes, and sales leaders are under pressure from their CEOs and Boards to grow efficiently. But most of the outbound sales process is not efficient at all.
Luckily there’s one sales play that works exceptionally well – reselling to your past customers who already trust your company and switched jobs. These leads, AKA “blue birds”, are your sales teams’ favorite. They’re layups, but also painfully difficult to track at scale.
Existing solutions like LinkedIn Sales Navigator aren’t deeply connected to your CRM. They don’t know who your customers are or what your ICP is, and rely on manual / brittle filters that break once you have over ~100 customers. The result is that most of your reps just aren’t tracking customer job changes.
Yet 10% to 20% of your CRM contacts have already switched jobs, and 1 to 2% switch every month.
This 👏 Is 👏 ARR 👏 Left 👏 On 👏 The 👏 Table 👏
What used to take reps hours to hack in Sales Navigator now happens automatically with 2 clicks and runs continuously in the background. Oh, and it’s free to get started. Here’s how:
Kunal and I are well-versed with contact data and building AI systems to solve sales problems. I used to work in Sales Operations and Product at LinkedIn. Kunal was an AI Director at LinkedIn & Google, founding AI engineer at RelateIQ (sold to Salesforce), and earned his PhD in Machine Learning.
If you have any questions or can make intros, my email is firstname.lastname@example.org