E-commerce Startups funded by Y Combinator (YC) in New York 2024

May 2024

Browse 20 of the top E-commerce startups funded by Y Combinator. Headquartered in New York, these are some of the hottest and fastest-growing startups.

We also have a Startup Directory where you can search through over 5,000 companies.

  • Easol
    Easol (s2018)Active • 70 employees • London, UK
    Easol is the all-in-one platform for managing your entire experience business, on your terms. Sell directly on your own website with smart booking, payment, and marketing tools that all work together, brilliantly. We believe that with the right tools, anyone can turn their passion into an empire. So we made them – and brought them together to work in sync, all in one place. We call it Experience Commerce. It's e-commerce specially designed for selling experiences and especially designed for experience creators.
    saas
    travel
    e-commerce
    creator-economy
  • Copilot
    Copilot (w2018)Active • 15 employees • New York, NY, USA
    Copilot's mission is to power the next generation of modern service companies. We help marketing agencies, accounting firms, and many other types of businesses to sell and deliver their services online.
    marketplace
    b2b
    e-commerce
  • Anakin
    Anakin (s2021)Active • 55 employees • New York, NY, USA
    Anakin is building a fully automated pricing engine for large eCommerce companies such as Walmart, and Uber. We help them increase their revenue by upto 12% by optimizing the pricing, products and trends data of their competitors. We do that by collecting data and generating actionable insights. Our pricing engine automatically changes the prices of hundreds of millions of products across 15+ countries in real-time. Anakin is profitable and growing 24% every month with 6 multi-billion-dollar eCommerce companies as clients.
    saas
    b2b
    e-commerce
  • Glimpse
    Glimpse (s2020)Active • 3 employees • New York, NY, USA
    Glimpse classifies, investigates, and automatically disputes deductions for CPG brands.
    artificial-intelligence
    e-commerce
    food-&-beverage
    retail
    data-visualization
  • Burrow
    Burrow (s2016)Active • 60 employees • New York, NY, USA
    Burrow is the clever, direct-to-consumer furniture company reinventing the way people furnish their home. In 2018, Burrow was named one of the 10 most innovative retail brands in the world by Fast Company, and the Burrow Sofa was named one of the 50 best inventions of the year by TIME. Burrow products ship within a week, assemble and disassemble easily, and are sustainably made to be more comfortable, functional, and durable than the rest of the industry.
    consumer
    e-commerce
    furniture
    retail
  • Shoptiques (w2012)Active • 51 employees • New York, NY, USA
    Shoptiques.com brings boutique shopping online. On Shoptiques.com, you will experience personalized shopping with the most unique and fashion-forward inventory from the best local boutiques. This means no more searching through hundreds of sites and walking down random streets in hopes of finding the perfect item! It’s now easy to discover your favorite local boutiques and shop new looks in one place.
    e-commerce
    retail
    fashion
  • Skio
    Skio (s2020)Active • 46 employees • New York, NY, USA
    Skio (skio.com, $8.4M raised) helps brands on Shopify sell subscriptions without ripping their hair out. Brands using Skio include Liquid I.V., Bulletproof, Milk Bar, Barstool Sports, Unilever, 100 Thieves, Vega, KOS, KITSCH, True Botanicals, mindbodygreen, Transparent Labs, GHOST, Wild One, OpenStore, The Nue Co., Immi, DRMTLGY, Boba Tea Protein, KraveBeauty, Glamnetic, Doe Lashes, Magic Mind, Remedy Organics, & Siete Foods. Our team (skio.com/team) brings experience from Shopify, Recharge, Klaviyo, Attentive, Google, Amazon, Facebook, Pinterest, Hulu, Twitch, Nacelle, Smile.io, Groupon, Databricks, & Y Combinator. Investors (skio.com/investors) include Y Combinator, Adjacent, Jason Wong, Shaan Puri, Julian Shapiro, Geoff Woo, & Sahil Bloom, as well as founders and executives of companies like Italic, Magic Mind, Immi, Bev, Smile.io, Okendo, Wonderment, Archive, Parker, HVMN, & MuteSix.
    fintech
    b2b
    e-commerce
    subscriptions
    food-tech
  • Goldbelly
    Goldbelly (w2013)Active • 125 employees • New York, NY, USA
    Goldbelly is an online platform for specialty food makers and artisans. We discover America's most unique handmade foods and ship them to your door, anywhere nationwide.
    marketplace
    e-commerce
  • Joy
    Joy (s2016)Active • 60 employees • San Francisco, CA, USA
    Joy is a software platform with a mission to help the world celebrate better together. Our software helps everyone plan and remember all of life's events. Big or small, Joy is there every step of the way.
    saas
    consumer
    media
    e-commerce
    retail
  • Function of Beauty
    Function of Beauty (w2016)Active • 300 employees • New York, NY, USA
    We’re a customized beauty brand at the intersection of tech and beauty, setting out to democratize custom beauty and truly empower individuality. There’s no one size fits all with us.
    beauty
    personalization
    e-commerce
  • Gainful
    Gainful (w2018)Active • 30 employees • New York, NY, USA
    Gainful is performance nutrition that unlocks your full potential. We provide personalized products and 1:1 Registered Dietitian support to empower active people to reach their unique goals by transforming their health. Founded in 2017, Gainful is backed by some of the world’s best venture investors (including Y Combinator, BrandProject, and Courtside VC). Our current products are Personalized Protein, Personalized Hydration, Personalized Pre-Workout, and our line of Performance Boosts (Collagen, Creatine, and Fiber).
    consumer
    e-commerce
  • Movley
    Movley (s2023)Active • 6 employees • New York, NY, USA
    Movley is building Rippling for supply chain. Just like Rippling centralizes all your HR tools, we give Amazon & Shopify sellers one platform to manage their entire supply chain.
    marketplace
    saas
    e-commerce
    supply-chain
  • Measured
    Measured (w2021)Active • 5 employees • New York, NY, USA
    Measured is a digital health platform aimed at helping people live healthier and happier lives through sustainable, personalized weight care solutions. We use a combination of meal planning, education, 1:1 coaching and, if necessary, prescription medications to help you reach your goals. We're growing rapidly and have thousands of customers across the US who are already seeing results with our products.
    consumer-health-services
    e-commerce
    subscriptions
  • ShopMyGPT.com
    ShopMyGPT.com (s2021)Active • San Francisco, CA, USA
    ShopMyGPT.com is building AI Search for eCommerce brands to help customers find the products they want to buy.
    saas
    b2b
    e-commerce
  • Spoken
    Spoken (s2021)Active • 2 employees • New York, NY, USA
    Spoken is a website where users compare buying options for the exact same product across multiple stores. We help our users never overpay online. Dane is a two-time technical YC founder; he sold his previous company, Parklet, to Greenhouse where he was VP of Platform for 4.5 years. Geoff is a Stanford MBA grad and sold his previous company Cabrio Taxi.
    machine-learning
    marketplace
    consumer
    e-commerce
  • FlyCode
    FlyCode (s2022)Active • 7 employees • Boston, MA, USA
    FlyCode Dunning & Payment Management AI that helps subscription merchants maximize revenue. We reduce passive churn by managing payment failures intelligently. We’re Jake, Etai, and TD and we’re building FlyCode. TL;DR: If you sell SaaS or B2C subscriptions, we’re here to help you recover lost revenue due to failed payments and involuntary churn. ‘Involuntary’ or ‘Passive’ churn is a hidden Revenue Killer 💳 for Subscription Businesses ❌ THE PROBLEM: Recovering Failed Payments is Complex Involuntary churn refers to the loss of subscribers due to payment failures, not due to them actively canceling. While it is both possible and a worthwhile strategy to attempt to win back a customer during the cancellation process — involuntary churn is not intentional and in most cases, your customers aren’t even aware that their payment failed. 💰 Bottom line? Effective payment optimization does reduce involuntary churn and will increase ARR by as much as 5-10% FLYCODE SOLUTION 💡 FlyCode leverages ML and AI to provide Payment Optimization and smart payment retries to maximize subscription revenue and reduce churn. We apply a unique model tailored to each Merchant and their customers to ensure optimal results. ⚡️Automatically recover failed subscription payments and reduce passive churn ⚡️Use ML & AI based payment optimization to find the best time to charge your customers ⚡️ Improve customer experience by coordinating payment retries with customer emails/SMS 🛠️ We support OOTB + Custom Integrations for Merchants and White-Label for Platforms
    fintech
    payments
    e-commerce
    subscriptions
    ai
  • Custora (w2011)Acquired • 11 employees • New York, NY, USA
    Custora is an advanced segmentation platform designed to help online retailers better understand and market to their customers. We’re on a mission to remove the “mass” from marketing with software tools that focus on customers as individuals with unique needs and interests. Our software employs the state-of-the-art in customer analytics methodologies and integrates directly with marketing tools (ESPs, display, Facebook Custom Audiences, Google Customer Match) to help marketers deliver more relevant, meaningful communications. We’re excited to work with some of the leading retail innovators including Teleflora, Bonobos, 7 for All Mankind, and many more retailers spread throughout the world. Our offices are located in the Flatiron district of Manhattan. We work hard, work together, and care deeply about building a meaningful business, collaborative team, and exceptional culture that we’re proud to be a part of. And yes, we're hiring. Check out https://www.custora.com/careers for details.
    e-commerce
    analytics
    retail-tech
  • Allure Systems
    Allure Systems (w2019)Acquired • 18 employees • New York, NY, USA
    Allure Systems was Acquired by Farfetch (NASDAQ: FTCH) in Dec 2021. AllureSystems uses generative A.I. to create stunning apparel images for eCommerce. Allure works with leading fashion retailers to improve conversion rates by creating images that resonate with their clients in a scalable and cost-effective way. With a single photo of clothing, a brand can produce unlimited images, on any model, instantly. The ability to show styles on models in every size increases conversion rates and wow the customers. Without needing models or photographers on-site, brands can produce images for their product page at scale.
    generative-ai
    computer-vision
    e-commerce
    ai