The operating system for informal merchants in Africa.
MarketForce empowers consumer brands to manage their field sales activities and grow their distribution channels in Africa, and other emerging markets.
We enable informal shops to source, order and pay for inventory at any time via interactive SMS and mobile app, and get it delivered within hours, saving them time and money that they would have had to spend if they closed shop and went out to look for stock. In the past, a ‘duka’ needed to inconveniently source inventory from up to 20 different suppliers every week and sometimes order in bulk to get better rates, even when they do not need such large quantities. To solve this, RejaReja ensures retailers are able to access a diversified product portfolio, as well as volume-based discounts through aggregation of orders across multiple retailers in a territory. We also empower them to collect digital payments and make extra money by reselling digital financial services such as airtime, electricity tokens and bill payments.
MarketForce is already enabling trade across 20,000+ retailers, and $300 million in transactions have been processed through the platform to date. We have raised $2,000,000 in seed funding from a group of strong institutional and angel investors, including Future Africa, Greenhouse Capital, V8 Capital, Rebel Fund, Remapped Ventures, ViKtoria Ventures, EchoVC Partners, P1 Ventures and Ventures Platform.